PIKEVILLE, KENTUCKY (May 27, 2014) - Southern Belle Outdoors Inc. announced today it has partnered with Persist Scents LLC to offer a line of scent-free products for women called "InvisiBelle." They include scent-free shampoo, scent-free conditioner, scent-free body wash and scent-free hand & body lotion.

Knowing women make up the fastest growing demographic in the outdoor industry, the ladies of Southern Belle Outdoors wanted to offer an exclusive line of products they would be proud to put their name on. "It doesn't matter how good a shot you are or how well you are camouflaged, if you are not completely scent-free, you are never going to get close enough to take a shot," said SBO co-owner Shannon Deskins. The four women from Appalachia who make up Southern Belle Outdoors truly embody the outdoor lifestyle and understand the wants and needs of today's outdoor women. "I love the fact that I no longer have to change shampoo and conditioner just for hunting season," explains Tisha Profitt, co-owner of Southern Belle Outdoors. "We feel so confident in our products that we will be personally using them year-round."

In addition to women who hunt, there is another group who could benefit from the new InvisiBelle Scent-Free product line. In a test group, people who suffer from allergies were just as excited about the new products, and many of them had never set foot in the woods. The Southern Belles believe in "thinking outside the box," and realized that more people than those who spend their lives outdoors would benefit from the lnvisiBelle line of products. No one will be left out, as the Belles have already started developing a special edition line of "InvisiBelle For Men."

For more information on the InvisiBelle scent-free product line, visit the Southern Belle Outdoors Facebook page at www.facebook.com/southernbeUeoutdoors. To purchase the InvisiBelle products, visit Southern Belle Outdoors' partner in this venture, Bucks and Beards Scents at www.bucksandbeardsscents.com.